What if Completecase.com and eHarmony.com merged? The new site might called BeHappy.com. Imagine the possibilities. So much convenience and efficiency in one online service. Fill out a few forms, pay a reasonable fee and, as Liverpool fans know, “You’ll Never Walk Alone.”
Online, fill-in the blank services offer ease of use, efficiency and low cost. Do it yourself. Everyone can do everything on that basis. DIY. That part of the online fill-in the blank services is partly true. You will “do it yourself.” But, the rest of the truth of such services is less well publicized. Not only do those services make DIY possible, they also make DITY possible, “do it to yourself.”
That, at the end of the day, is exactly what happens. You pay a fee – a modest fee, always a modest fee – to do it to yourself.
If you think about it, that’s quite a bold business plan. Pure genius really. Who would have thought there would be such a market for people willing pay to do it for themselves to themselves?