What if lawyer advertising rules applied to law professors and to law schools?

The question arises because of the lawsuit brought against the Thomas Jefferson School of Law alleging that the school’s advertising misrepresented the employment rate of its graduates.  According to pargraph 4 of the complaint

4. Moreover, TJSL misleads students by advertising post-graduation employment rates15that typically exceed 70 percent, and that topped 90 percent in 2010. TJSL, though, conceals the fact16that these figures include part time employment, as well as non law-related positions (i.e., a TJSL17student will be considered employed after graduation if he works as a part time waiter or18convenience store clerk). Prospective students are led to believe that they will be hired as full time19attorneys when they graduate, even though that is frequently not the case.

Connecticut’s Rule of Professional Conduct 7.1 provides:

Rule 7.1. Communications concerning aLawyer’s ServicesA lawyer shall not make a false or misleadingcommunication about the lawyer or the lawyer’sservices. A communication is false or misleadingif it contains a material misrepresentation of factor law, or omits a fact necessary to make thestatement considered as a whole not materiallymisleading.

Click here for a copy of the complaint.